The Continuum of Consumer Choice
Gordon R. Foxall,
Human consumption is multi-faceted and so requires inter-disciplinary exploration in order to explain a spectrum of experiences that is at once particular and all-pervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book understands the study of consumer choice as a paradigm of human socio-economic activity and seeks further understanding of its socio-economic and philosophical bases.
년:
2023
출판사:
Taylor & Francis (Unlimited)
언어:
english
파일:
EPUB, 6.73 MB
IPFS:
,
english, 2023
Amazon 
Barnes & Noble 
Bookshop.org 
파일을 변환하실 수 있습니다 
더 많은 검색 결과
기타 혜택 
