The Design of Business
Roger L. Martin
Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.
traduzione italiana
년:
2009
판:
Third Edition
출판사:
Harvard Business Press
언어:
italian
페이지:
209
ISBN 10:
1422177807
ISBN 13:
9781422177808
파일:
PDF, 4.56 MB
IPFS:
,
italian, 2009
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